Redpath Waterfront Festival

Launched in 2008, the inaugural Toronto Nautical Festival was created as an event to promote Toronto as a waterfront destination to both visitors and residents. In 2010, the Festival was renamed "The Redpath Toronto Waterfront Festival" and was the event that brought the Tall Ships back to Lake Ontario as part of the Great Lakes TALL SHIPS Challenge®.

In addition to receiving the Best New Port and Best Economic Impact Awards from Tall Ships America, the 2010 Redpath Toronto Waterfront Festival was also the recipient of the "Best Tourism" Award presented by Tourism Toronto at the inaugural 2011 TABIA Awards.

Due to the tremendous success in 2010 and the encouragement of numerous corporate and government tourism partners, Water's Edge Festivals & Events, a Not For Profit corporation, has been created to take the RTWF forward. The RTWF will return in 2012 and become an annual event with Tall Ships participation every 3 years (starting in 2013).

In the fall of 2011, Harmony Marketing secured a 5 year title sponsorship with Redpath Sugar, offering them a first right of refusal for an additional 5 years. The Waterfront BIA has recently confirmed as the Presenting Sponsor for the 2012 Festival and Atlantic Canada's Saltscapes will be a major partner as well, and will bring "East Coast" artists, cuisine and entertainment to the event. The Redpath Toronto Waterfront Festival's mandate is to be a unique, one of a kind Festival, positioning and promoting Toronto locally, nationally and internationally as a waterfront destination. The RTWF, which has proven to attract a large, family oriented audience, will offer on water and on land cultural programming. In addition to providing a strong economic impact for Toronto and Ontario, the Festival builds strategic partnerships with local, national and international corporations, organizations and exceptionally strong support from the media. It also engages and builds relationships with the local community including residents, businesses, artists/performers, youth programs, sailing and boating clubs.

Harmony Marketing is responsible for all corporate and media partners, government funding and marketing plan. Lea Parrell is also a Co-founder of Water's Edge Festivals & Events.

Canadian Association for Community Living

In 2009, Harmony Marketing was hired to create a national awareness campaign for CACL. Working with advertising agency Rain 43, the "NO EXCUSE" campaign was launched. The campaign included two television and one radio PSA as well as a print ad. The television PSAs were recognized by the BVS Monitoring Systems as being one of the highest aired PSAs of all time.

Harmony Marketing is now working with CACL, People First of Canada, Best Buddies, the Canadian Down Syndrome Society and Special Olympics Canada to create a national awareness campaign that will result in eliminating the 'R Word' from Canadians' vocabulary.

The Campaign will focus on the unacceptable use of the 'R Word' and educate the public that it is hurtful and intolerable. The campaign will raise the awareness of this derogatory word and end its use at all levels of government, throughout the media, by youth, in all schools, by health professionals, scientific research communities and from the language and terminology used by each and every individual living in Canada.

Other Clients